“How interpersonal dynamics and value variation impact complex problem-solving within gameplay formats.”

Signal is grounded in an independent research dissertation exploring how people think, decide, and interact under pressure – particularly in complex, unfamiliar environments.

This work forms the intellectual foundation for much of what we do.

The research examines interpersonal dynamics, leadership behaviour, and decision-making in high-stakes situations where outcomes are uncertain and information is incomplete. Rather than relying on theory alone, it draws from real-world observations of teams navigating complex problem-solving environments — including gameplay, simulated challenges, and live group scenarios.

A central premise of the dissertation is that capability is most visible when people are placed outside of routine contexts. When familiar structures fall away, underlying patterns emerge: how individuals communicate, how trust forms, how leadership shifts, and how teams coordinate under pressure.

These insights now shape how Signal designs experiences. Our immersive strategy environments are not just engaging activities — they are practical research settings where behaviour can be observed, tested, and developed in real time.

The goal is not academic for its own sake. It is to translate rigorous thinking into experiences that help organisations better understand their people, strengthen decision-making, and build teams that perform more effectively in complex, fast-moving environments.

This research continues to evolve alongside our work, ensuring Signal remains grounded in evidence, observation, and real human behaviour — not trends or theory alone.

Find the short presentation summary of research & findings here.